At the age of only 26, company founder Emil Frey opened a repair workshop for motorcycles and road cars in Zurich in 1924. He laid the foundation for the Emil Frey Group, which celebrated its 90th birthday in 2014.
In 1926, following a meeting with Jaguar-founder Sir Williams Lyons, the worldwide first official import contract with the brand SS Swallows (Jaguar today) was signed. Being a passionate racing driver, Emil Frey competed with different motorcycle brands until 1935, succeeding with many worth mentioning victories such as winning the Grand Prix of Europe in Geneva as well as the Klausen-Race. He not only raced the motorcycles, but also prepared the machines himself. In the 1950s, he also participated in Rallyes and the Concours d´Elegance with racing cars by Jaguar and Austin.
The set-up of the Emil Frey racing division followed in the middle of the 1960s. The division successfully tuned MINI Cooper S, which were (amongst others) driven by Emil Frey´s son and successor, Walter Frey. In addition, there were many highly successful years with the Triumph Dolomite and the Toyota Celica, which were both crowned with numerous Swiss championship titles in the 70s.
Emil Frey Racing was successful both on the international Motorsport stage as well as in the Formula Sport. Walter Frey competed in races within Formula 3 and Formula 2. Since 2012, the newly formatted Emil Frey Racing Team laid all focus on the development of the Emil Frey GT3 Jaguar. Following tests, a few race entries and further development stages, Emil Frey Racing has been engaged in the Blancpain GT Series Endurance Cup since the 2014 season. In 2015 and 2016, the team competed in the renowned GT3 championship with one GT3 Jaguar, taking home some considerable successes. The team secured fifth place in the PRO-AM Team Championship, in which a total of 18 teams participated. In addition, the team stormed to third place on home turf at Silverstone in the PRO-AM class in 2015. The Emil Frey Racing GT3 Jaguar crossed the finishing line in eighth place at the traditional 24-hours of Spa-Francorchamps in 2015, only to top the result the following year with the finish of both GT3 Jaguar.
The private Swiss race team took on a new, exciting task in January 2015: the cooperation of the development of the brand-new Lexus RC F GT3. Following the first participation at long-distance races within the VLN Championship at the Nordschleife, the newly-found Lexus team entered the International GT Open Championship for the 2017 season. After an impressive victory at the opening race in Portugal, the team secured a total of four race wins and three Pole Positions (the very first overall for the new Lexus racing car) and secured third place in both the Teams and Drivers Championship in its debut year.
2018 was to become the most successful season in the history of Emil Frey Racing. The team competed with one GT3 Jaguar in the Silver Cup of the Blancpain GT Series, whilst two Lexus RC F GT3 took part in the full championship. As for the GT3 Jaguar, which completed its final year of professional racing, as well as for the Lexus RC F GT3 the season was one of the most successful to date. The GT3 Jaguar took two race victories and a total of three podiums, finishing the season on top of the crown by claiming the title in the Silver Cup Endurance Cup Championship. Following a difficult start into its debut season in the highly acclaimed Blancpain GT Series, the Lexus RC F GT3 celebrated the first podium in Silverstone, which was only the fourth race meeting of the year. Just two weeks later, the Emil Frey Racing squad made it even better by winning the 1000 km of Paul Ricard – a fantastic result. The team finished the season with its best-ever result with third place in the Overalls Team Championship.
A new challenge is now waiting for the Swiss team: for the 2019 season, the team will be cooperating with Lamborghini Squadra Corse. A new chapter, with plenty of more to come. Stay tuned.