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Privacy Policy

Protecting your data and your privacy is important to us. You can expect us to treat your data carefully and sensibly, maintaining a high level of data security.

We record and make use of your personal data exclusively in accordance with applicable legal provisions, in particular Swiss data protection law (DSG) and the associated ordinance (VDSG) as well as the European General Data Protection Regulation (DSGVO).

This privacy policy explains the most important aspects of data processing within our company and the rights you have in terms of data protection. The privacy policy explains how we collect and process your personal data when you visit our website or when you use our services.

Personal data (hereinafter referred to as “data”) is information which can be used to identify a natural person. This includes in particular your name, date of birth, address, telephone number, email address and your IP address.

The key points of our privacy policy

1 – What data do we collect?

  • User data (such as personal master data, names and addresses)
  • Contact data (such as email, telephone numbers)
  • Content data (such as text entries, numerical entries, photographs, videos).
  • Usage data (such as websites visited, interest in content, access times)
  • Meta-/communication data (such as device information, IP addresses)
  • Payment data (such as bank details, payment history, etc.)
  • Vehicle data (such as car registration)

2 – Who is affected by our data processing?

Users of the online offer, visitors, users of products and services (hereinafter referred to as “users”).

3 – How do we use your personal data?

We process your personal data for the following purposes:

  • Displaying and optimising website content;
  • If desired, making contact and/or being regularly informed about our activities and offers (newsletter);
  • Presentation, provision and delivery of products and services;
  • Marketing;
  • Applications;
  • Provision of contractual services;
  • Organisation of competitions;
  • Web analytics and re-marketing;
  • Needs analysis for the purpose of direct customer approach and acquisition;
  • Market research and canvassing;
  • Video monitoring for protection of infrastructure and affected persons;
  • Process control, arbitration, investigations and other processes.

4 – To whom do we pass on your personal data?

To the extent that we make personal data available to other businesses, transfer this to them or otherwise grant them access to personal data, this takes place on the basis of our legitimate interest in simplifying our administration..

We disclose your personal data to recipients in the following categories:

  • Group subsidiaries
  • Business partners and dealerships
  • IT service providers
  • Credit assessment services
  • Logistics partners
  • Subcontractors
  • Service providers
  • Market research companies
  • Domestic and international authorities, government agencies or courts
  • Naturally, we comply with all legal requirements regarding the transfer of personal data to third parties. To the extent that we use data processors to make our services available to you, we take the necessary technical and organisational measures to protect your privacy in accordance with the relevant and applicable data protection provisions.

Our privacy policy in detail

1 – Contacts

1.1 – Responsible party
The responsible party within the meaning of the applicable data protection laws is:

Emil Frey LTD
Badenerstrasse 600
8048 Zürich
Switzerland

Telefon: 044 495 21 11
Fax: 044 495 21 21
E-Mail: datenschutz@emilfrey.ch

1.2 – Operational data protection officer
An operational data protection officer has been appointed. He can be contacted at datenschutz@emilfrey.ch.

2 – Acquisition, processing and use of your data in detail

We hope the following, more detailed information on how we process your data will answer any questions you may have.

2.1 – Visiting our website/server log files
When you visit our website, our servers temporarily store the following information in a log file, known as a server log file:

  • IP address of the requesting computer
  • Date and time of access/request
  • Name and URL of the requested data
  • Operation system of your computer and the browser being used
  • Country from which you are accessing our website
  • Name of your internet service provider
  • Time zone difference from Greenwich Mean Time (GMT)
  • Contents of the request (specific page) Access status/HTTP status code
  • Quantity of data transmitted in each case
  • Most recently visited website
  • Browser settings
  • Language and version of your browser software
  • Enabled browser plugins
  • This data is processed in order to make it possible to use our website (establishing a connection), to guarantee continuous system security and stability, to optimise our offer and for internal statistical purposes, thus on the basis of our legitimate interests. This data is not transmitted to third parties or evaluated in any other way.

The data is deleted as soon as it is no longer required for the purpose for which it was collected. Where your data was collected to provide access to the website, this is the case when the respective session is ended.

2.2 – Newsletter
Our website gives you the opportunity to subscribe to our newsletter. We use this to inform you about ourselves and our offers.

When you subscribe to our newsletter, the fields marked with * are required fields. The remaining details are voluntary:

Title
Name
Email address*

The information in the required fields is necessary to send you the newsletter. Providing additional information is voluntary and this is used in order to be able to address you personally.

The basis for sending the newsletter and for measuring its success is the consent you provide. If consent is not required, the basis is our legitimate interest in direct marketing or optimising our offer.

We use the ‘double opt-in’ procedure for subscriptions to our newsletter. This means that, following your initial registration, you will receive an email containing a confirmation link which you must click on. This confirmation email is a check to make sure that you, as the owner of that email address, have authorised receipt of the newsletter.

We also store the time of registration and confirmation as well as the IP address used in each case. The purpose of this is to be able to prove your registration and to investigate any potential misuse of your personal data.

You have the option to unsubscribe from the newsletter and to revoke your consent at any time. To do so, click on the appropriate button (link) in the newsletter we send you. You can find this link at the end of the newsletter. Alternatively, you may revoke your consent by sending an email to datenschutz@emilfrey.ch.

2.3 – Contact
When you make contact with us (such as through the contact form, email, live chat, telephone or social media), your contact details and the information you provide as part of your conversation with us are processed in order to resolve your query.

The following fields marked with * are required fields when using the contact form. The remaining details are voluntary:

  • Query*
  • Title*
  • First name*
  • Last name*
  • Company Address*
  • Postcode*
  • Town*
  • Swiss Canton
  • Email address*
  • Telephone
  • The required fields are necessary to process your query. The voluntary details make it easier for us to process your query and allow us to give you more precise information.

Your data is used exclusively to process your query and any resulting conversation.

Generally, the basis for processing contact requests is our legitimate interest in processing your query. Our legitimate interest in processing this data is communicating with you and answering your queries as quickly as possible. If we use your data to fulfil a contract in which you are a contractual party or in order to carry out pre-contractual measures, this forms the legal basis for data processing.

You may object to this data processing at any time. Please send your objection to datenschutz@emilfrey.ch.

Generally, your personal data will be deleted as soon as your query has been resolved. This is the case when circumstances show that the relevant subject matter has been concluded, that no legal retention periods preclude deletion and that we are not in a contractual or pre-contractual relationship with you.

2.4 – Profiling and automated decision-making
We process your data using automated systems for the purpose of evaluating certain personal aspects (profiling). In particular, we use profiling in order to be able to give you targeted information and advice regarding our products and services. To do so, we use evaluation tools including market research and canvassing which allow us to meet our customers’ needs while communicating and advertising.

We do not use any automated decision making when establishing or carrying out a business relationship or for any other purpose. Should we use such processes in an individual case, we will inform you of this separately and explain your rights in connection with this where legally required.

2.5 – Online shop
If you wish to place an order in our online shop, the information marked with an * is required. The remaining details are voluntary:

  • First name*
  • Surname*
  • Address*
  • Email address*
  • Password* (when opening a customer account)
  • You have the choice to provide the data necessary for this order on a one-off basis or to create a customer account which will store your personal data for future purchases.

The customer account contains the following data in particular:

  • Your customer data mentioned above;
  • An overview of your completed and open orders with details of order number, brand, item description, order date, delivery date, delivery status;
  • The details of your last login (date, day and time) are displayed;
  • Cost of your order, invoice address, delivery address, order progress, information on scheduling and status, etc.
  • We process this data in order to carry out orders and to provide you with other services in connection with them. The basis for this is the fulfilment of our contract with you.

If you do not create a customer account, we will store your data for the purpose of processing your order. We will then completely delete your data as soon as we are no longer legally required to keep it. We are required to store your address, payment and order details for a period of at least ten years.

We may also process the data you provide us in order to inform you about other interesting products in our range or to send you emails with technical information.

As part of processing your order, personal data necessary for processing the order and the job will be passed to service providers we engage (such as the postal service, logistics providers or payment providers). In this case, personal and payment data is processed directly by the provider of the respective payment system. We have no knowledge of and do not store your payment details in these cases. The data protection provisions of the respective online system provider also apply. Responsibility for your payment details is carried by the payment provider you select.

If you wish to delete your customer account, the data associated with it will be deleted subject to legal mandatory retention periods. If you do delete your account, it is your responsibility to save your data before the end of the contract. We are entitled to permanently delete all data stored during the contract period.

2.6 – Marketing purposes
We also use your personal data on the basis of our legitimate interests for the following purposes:

  • To maintain a relationship with you as our customer;
  • To make your purchasing experience personal and customer-friendly;
  • To communicate with you regarding your orders, regarding certain products or marketing promotions; and
  • To recommend products and services which may be of interest to you.
  • The data is passed to the importer of your vehicle so that they can contact you for the marketing purposes mentioned above.

If you do not wish for this to take place, you may object to the processing of your data for marketing purposes at any time. If you object, we will no longer process your personal data for this purpose. Please send your objection to the following email address: datenschutz@emilfrey.ch.

2.7 – Competitions
If you take part in competitions, we collect the personal data from you which is necessary to carry out the competition. Generally this is your name and contact information. It may be that we pass on your personal data to our competition partner, for example so that you can receive your prize.

Data processing and data transfer may vary between competitions and it is therefore described in specific terms as part of the conditions for competition entry. Participation in the competition and the data collection associated with this are of course voluntary. You will find more detailed information in the conditions of entry for each competition.

Your personal data is processed in order to carry out the competition as well as to meet legal requirements and to uphold our legitimate interests in connection with competitions and prizes. If you have consented to us processing your personal data, we will process that personal data for the purpose specified when that consent was obtained. You may revoke your consent at any time. Please send your revocation to the following email address: datenschutz@emilfrey.ch.

Your personal data is deleted once the competition has finished.

2.8 – Downloads
We do not request any personal data from you in order to download items.

2.9 – Provision of contractual services
We also process your personal data as necessary to fulfil our contractual and pre-contractual obligations as well as to carry out other services you request (e.g. a repair order or tyre change request). We will also use your data to ask whether you were satisfied with the contractually provided service.

The data processed in these cases as well as the type, scope and purpose of that processing is determined by the contract agreed with you or by the service you request.

The processed data includes in particular the key data (e.g. name, address, etc.), contact details (e.g. email address, telephone number, etc.), contract data (e.g. services obtained, subject of the contract, contractual communication, names of contact people) and payment data (e.g. bank details, payment history, etc.).

The data is deleted when it is no longer required to meet any contractual or legal duties of care, nor to manage any warranties or comparable obligations.

3 – Cookies

Our website uses cookies. Cookies are text files which are stored on your device. We use cookies in order to recognise you automatically next time you visit our website. Cookies help us make our website more secure, more effective and more user friendly. They also make your visit to our site as pleasant as possible. Certain cookies also allow the use of our website to be analysed.

Unsere Webseite verwendet Cookies. Cookies sind Textdateien, die auf Ihrem Endgerät abgelegt und gespeichert werden. Cookies werden von uns eingesetzt, um Sie beim nächsten Besuch auf unserer Webseite automatisch wiederzuerkennen. Cookies dienen dazu, unsere Webseite nutzerfreundlicher, effektiver und sicherer zu gestalten und Ihnen den Besuch auf unserer Webseite so angenehm wie möglich zu machen. Ferner dienen bestimmte Cookies der Analyse der Benutzung unserer Webseite.

Temporary cookies
We use temporary cookies. These are automatically deleted when you log out or close your browser. This includes session cookies in particular. These store what is known as a ‘session ID’, which allows multiple requests from your browser to be assigned to a single browsing session. This allows your computer to be recognised when you return to the website.

Persistent cookies
We also use persistent cookies. These remain on your computer after the current browsing session is finished. If you visit again, our website can automatically recognise that you have visited before and which inputs and settings you prefer. These cookies are stored on your hard drive and will be deleted automatically after the prescribed time period. For example, these files make it possible for the site to show you information specifically tailored to your interests.

Anonymous cookies
Anonymous cookies do not transmit any personal information to us. Statistical cookies, for example. By anonymously collecting and reporting information, they help us understand how users interact with the website.

Preference cookies
Preference cookies allow a website to remember information which affects the way in which it looks or behaves, such as your preferred language or the region you are located in.

Security cookies
We use security cookies to determine and minimise security risks. For example, we can use these cookies to store information about your browsing session. Using these, we can prevent others from changing your password without knowing your username and existing password.

Performance cookies
We use performance cookies to collect information on how you use our services. This helps us to improve our services. For example, we can use these cookies to determine whether you clicked on a specific page.

Third-party cookies
We also use functions provided by a few web analysis services which help us to make our website and our entire internet offer more interesting for you. For this reason, visiting our website will cause cookies from third parties to be stored on your hard drive. You can find more information on the use of third party cookies in Section 13 “Analysis Tools”.

The way we process your personal data using cookies depends on whether we have received your consent. If we ask you for your consent to the use of cookies and you provide it, that consent forms the basis for our processing of your personal data. If we do not receive your consent, we process your personal data on the basis of our legitimate interests (e.g. the economical operation and improvement of our online offer) or, if the use of cookies is required, in order to meet our contractual obligations as part of this contract.

Depending on whether the processing takes place with your consent or as permitted by law, you may revoke that consent or object to the processing of your personal data through cookies at any time. You can express your objection using your browser settings, e.g. by disabling cookies. However, this may limit the functionality of our online offer.

The following links provide information on how to achieve this in the most common browsers:

Explorer: https://support.microsoft.com/de-ch/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Google Chrome: https://support.google.com/chrome/answer/95647?hl=de
Safari: https://support.apple.com/kb/PH17191?locale=de_CH
Opera: https://www.opera.com/help/tutorials/security/privacy/

4 – Analysis Tools

On our website and in our apps, we use various services for tracking and website analysis. More information on these can be found below. If we ask for your consent for third party services, that consent forms the legal basis for this form of data processing. If we do not receive your consent, your personal data will be processed on the basis of our legitimate interests, that is, our interest in providing efficient, economical and user-friendly services.

4.1 – Google Analysis Tools
We use the following Google analysis tools on our website.

To the extent that personal data is processed in the USA, we must inform you that Google is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore undertakes to uphold Swiss and European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google (Universal) Analytics
We use Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).


We use Google Analytics in the form of “Universal Analytics”. Universal Analytics allows us to analyse activity on our sites across devices (e.g. visits on a laptop and then later on a tablet). This makes it possible to assign data, sessions and interactions on several devices to a single pseudonym (user ID) and thus analyse the activities of a user across devices.

Google uses cookies. The information generated by the cookies regarding your use of our website (including your IP address) may be transmitted to and stored on a server belonging to Google in the USA.

Google uses this information to evaluate the use of our website, to generate reports on website activity and to provide us with additional services associated with website and internet usage. The IP address transmitted from your browser as part of Google Analytics will not be associated with other Google data.

Your personal data will be deleted or anonymised after 26 months.

We only use Google Analytics with active IP anonymisation. This means your IP address will be shortened by Google within Switzerland, the EU and/or the EEA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

You can prevent cookies from being stored by applying the appropriate setting in your browser software. However, we must inform you that doing so may prevent you from using all features of our website to their full extent. Additionally, you may prevent Google from collecting and processing data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de This will set an opt-out cookie which will prevent any future collection of your data during visits to this website. To prevent data from being collected by Universal Analytics across multiple devices, you must carry out the opt-out process on every system you use. You can find further information on Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

For further information on Google Analytics terms of use and data protection, please visit https://marketingplatform.google.com/about/analytics/terms/de/.

Google marketing and remarketing-services
We use marketing and remarketing services from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google marketing services allow us to show better targeted adverts on and for our website, so that you are only shown adverts with the potential to match your interests. For these purposes, when our website is requested or any other website on which Google Marketing services are active, Google immediately generates a code. Elements known as (re-)marketing tags (invisible graphics or code, also known as ‘web beacons’ or ‘pixels’) are then integrated into the website. Using these, an individualised cookie is stored on your device (comparable technologies may be used instead of cookies). This file contains information on which websites you have visited, what content you have been interested in and which offers you have clicked on, as well as technical information regarding your browser and operating system, referring websites, time of visit and other details on your use of our offers.

Your IP address is recorded. Your IP address is shortened within Switzerland and the EU/EEA. Only in exceptional cases will the full address be sent to a Google server in the USA and shortened there.

The rest of your data will be assigned a pseudonym and processed by Google Marketing services. This means that Google does not store or process your name or email address, for example. Instead, using cookies, Google processes the relevant data within a user profile which is then assigned a pseudonym.

From the perspective of Google, this means the adverts are not managed and shown to a specific, identifiable person, but simply to whoever is in possession of that cookie. This does not apply if you have explicitly permitted Google to process your data without assigning it a pseudonym.

You may object entirely to Google advertising based on your interests. To do so, go to the address https://adssettings.google.de and adjust the settings as appropriate.

Conversion tracking for Adwords
One of the Google Marketing services we use is the online advertising programme Google Ads (formerly Google AdWords). Google Ads provides each Ads customer with a conversion cookie. This does not allow cookies to be tracked across the websites of Ads customers. The information obtained using the cookie helps us to generate statistics on conversions. Through this we simply learn the total number of users who have clicked on our adverts and been taken to a page equipped with a conversion tracking tag. We do not receive any information through which you could be identified. For more information on Google Ads, please visit https://ads.google.com/intl/de_ch/home/.

Google Marketing Platform
Another Google marketing service we use is Google Marketing Platform (formerly Google DoubleClick). The Google Marketing platform uses cookies which enable Google and its partners to place adverts based on your visits to our website and/or other websites on the internet. For more information on the Google Marketing platform, please visit https://marketingplatform.google.com/about/enterprise/.

Google Tag Manager
We also use Google Tag Manager to integrate and manage Google analysis and marketing services on our website. Google Tag Manager is a solution by which we can manage website ‘tags’ through a user interface. The Tag Manager itself, which implements these tags, does not process any personal data from users.

For more information on Google Tag Manager, please visit: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Optimize
We also use the Google Marketing service Google Optimize. Google Optimize allows us to perform “A/B testing” to understand the effect of different changes to a website (e.g. changes to input fields, the design in general, etc.). For these testing purposes, cookies are stored on your device. As part of this, your data will only be processed using a pseudonym.

For more information on Google Optimize, please visit: https://optimize.google.com/optimize/home/.

Google Data Studio
We also use Google Data Studio. Google Data Studio allows us to summarise and visualise various data in connection with other Google services or via external data sources. This service is primarily used for statistical evaluations, prognoses and as the basis for strategic decisions. All of the data we process using Google Data Studio is purely statistical in nature. No personal data is processed. No anonymous or pseudonymous data is connected with any personal data.

4.2 – Facebook-Pixel, Custom Audiences and Facebook-Conversion
We use “Facebook Pixel” from Facebook Inc., 1601 Willow Avenue, Menlo Park, CA 94025, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook»).

The Facebook Pixel makes it possible for Facebook to determine the visitors to our online offers to be a target group for specific adverts (“Facebook Ads”). Accordingly, we use the Facebook Pixel to ensure that our Facebook ads are only shown to those Facebook users who have shown an interest in our online offers or who have demonstrated certain characteristics (e.g. interest in certain topics or products as determined by websites visited). We provide that list of users (“custom audiences”) to Facebook. With the Facebook Pixel, we also want to ensure that our Facebook ads suit the user’s potential interests and do not annoy them. Furthermore, the Facebook Pixel allows us to understand the effectiveness of our Facebook adverts for statistical and market research purposes by showing us whether users are being taken to our website after clicking on a Facebook advert (known as a “conversion”).

Furthermore, when using the Facebook Pixel, we employ the additional function “advanced matching”. This involves the (encrypted) transfer of data such as telephone numbers, email addresses or Facebook user IDs to Facebook in order to form target groups (“custom audiences” or “look alike audiences”). Further information on “advanced matching”: https://de-de.facebook.com/business/help/611774685654668.

We also use the “Custom Audiences from File” process. This involves uploading the email addresses of newsletter recipients to Facebook. The upload process is encrypted. The upload only serves to determine the recipients of our Facebook adverts. We would like to point out that these adverts are only shown to users with an interest in our information and services.

Data processing is carried out by Facebook according to Facebook’s data policy. As a result, you can find general information on the display of Facebook ads within the Facebook data policy: https://www.facebook.com/policy.php.

You may object to your data being captured by the Facebook Pixel and to your data being used to display Facebook ads. To do so, you can access this page set up by Facebook and follow the instructions there to change settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. To do so, you must be logged in to Facebook.

If you do not have a Facebook account, you may object to cookies used for marketing and coverage measurement purposes via the opt-out page of the network advertising initiative http://optout.networkadvertising.org/ and also the US-American website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/de/praferenzmanagement/.

To the extent that personal data is processed in the USA, we hereby inform you that Facebook has included data protection in its Standard Contractual Clauses (SCC) and therefore it upholds the EU (GDPR) and Swiss (DSG) regulations.Wir nutzten das sog. «Facebook-Pixel» der Facebook Inc., 1601 Willow Avenue, Menlo Park, CA 94025, USA, bzw. wenn Sie Ihren gewöhnlichen Aufenthalt in der Europäischen Union (EU), dem Europäischen Wirtschaftsraum (EWR) oder der Schweiz haben, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland («Facebook»).

4.3 – Hotjar
We use Hotjar, a web analytics service of Hotjar Ltd. Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar helps us to better understand the needs of our users and to optimise the offer on our website. Hotjar technology allows us to understand movement around our website (known as “heatmaps”). Hotjar provides us with information on mouse movements, which buttons are clicked on, how far is scrolled, the size of the screen on the device being used, the type of device being used and the browser type. We also receive location information (country only) and the preferred language for displaying our website. This valuable information allows us to make our website even faster and more customer-friendly. Hotjar saves this information in a user profile under a pseudonym. The information is not used to identify individual users, either by Hotjar or by us, nor is it combined with any other data concerning individual users. Areas of the website showing your personal data or that of third parties are automatically hidden by Hotjar, meaning that they cannot be seen with the tool at any time. The analysis described is carried out on the basis of our legitimate interests in terms of marketing, optimisation and designing our website to meet needs.

You may object to this data processing at any time. Hotjar offers every user the ability to disable the Hotjar tool by setting a “Do not track” header. This prevents any data being recorded about visits to the respective website. You can opt out here: https://www.hotjar.com/legal/compliance/opt-out.

5 – Other services

As part of our website and for the provision of our services, we make use of additional services which we will explain below in more detail. If we ask for your consent for third party services, that consent forms the legal basis for this form of data processing. If we do not receive your consent, we will process your personal data on the basis of our legitimate interests, that is, in efficient, economical and user-friendly services.

5.1 – Getty Images
We use components of the stock image agency Getty Images, which offers images and other image material. These components are a service of Getty Images Inc., 605 5th Avenue South, Suite 400, Seattle, Washington 98104, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland. Images included in this way can be recognised by the notation “Getty Images” in the frame of the integrated picture. For more information on this, please see: https://www.gettyimages.de/resources/embed

In order to display images from the Getty Images stock image archive on our website, your IP address must be transmitted to Getty Images. To our knowledge, your IP address is currently only used to integrate the images on our website. We have no influence over whether Getty Images chooses to store or evaluate the recorded IP addresses for other purposes.

Getty Images is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore guarantees to uphold Swiss and/or European data protection regulations (https://www.privacyshield.gov/participant?id=a2zt0000000TNchAAG&status=Active).

For further information on the scope and purpose of data collection by Getty Images, please see: https://www.gettyimages.de/company/privacy-policy.

5.2 – Campaign Monitor

We use the services of “Campaign Monitor” to distribute our newsletter. The provider is Campaign Monitor Pty Ltd., 404/3-5 Stapleton Avenue, Sutherland NSW 2232, Sydney, Australia. Campaign Monitor is a service with which newsletter distribution can be organised and analysed. The data you have entered for the purpose of receiving the newsletter (e.g. email address) is sent to servers belonging to Campaign Monitor in the USA and potentially Germany and Australia where it is stored.

Campaign Monitor uses this information to send and to statistically evaluate the newsletter on our behalf. For evaluation purposes, the emails we send contain ‘web beacons’ or ‘tracking pixels’ which take the form of a single pixel stored on our website. This allows us to determine whether a newsletter was opened and which links, if any, were clicked on. Technical information (such as time of access, IP address, browser type and operating system) is also recorded. The data is always assigned a pseudonym and is not linked to other personal data. This means that a person cannot be directly identified from the data. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipient.

Campaign Monitor offers a comprehensive range of analysis options. For example, it records whether the newsletter was opened and which links within it were clicked on. Newsletter usage is always analysed with reference to groups, meaning analysis is never conducted on an individual newsletter recipient.

Campaign Monitor may also use this data itself, with pseudonyms, based on its own legitimate interest in order to optimise or improve its own services, e.g. to optimise its distribution in technical terms, the manner in which the newsletter is displayed or for statistical purposes to determine which countries the recipients come from. However, Campaign Monitor does not use our newsletter recipient data in order to write to them itself or to pass this on to a third party.

If you wish to object to this data analysis for statistical purposes, you must unsubscribe from the newsletter.

We have concluded a processing contract with Campaign Monitor in which we require Campaign Monitor to protect the personal data of our customers and not to pass it on to third parties.

The personal data you provide to us for the purposes of receiving the newsletter is stored until such time as you unsubscribe from the newsletter. If and when you do so, your data is deleted from our servers as well as those of Campaign Monitor.

You can see their privacy policy here: http://www.campaignmonitor.com/privacy/.

5.3 – Facebook Connect
We use “Facebook Connect”, a service of Facebook Inc., 1601 Willow Avenue, Menlo Park, CA 94025, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook Connect makes it easier to register for services on the internet. Instead of using the registration form on our website, you may enter your Facebook login data to make use of our offer. The use of “Facebook Connect” allows your browser to establish a direct connection with the Facebook server. You will be redirected to the Facebook site to log in. You can log in there using your user details. Doing so will connect your Facebook user account with our service. We have no influence on the scope of data collection by Facebook through the Facebook Connect service, nor on the way that data is used. To our knowledge, Facebook receives information that you have clicked on a particular part of our website or on one of our adverts. If you have a Facebook account and you are logged in, Facebook can associate your visit with your user account. Even if you are not registered with Facebook or you are not logged in, it is possible for Facebook to note your IP address and other potential identifying features then store that data.

We use Facebook Connect to make the registration and login process quicker and easier. This is our legitimate interest in allowing the third party to process the available information. You may prevent Facebook from processing the available information by using our registration form and not using Facebook Connect.

Facebook is certified under the Swiss-US and EU-US Privacy Shield agreement and therefore guarantees to uphold Swiss and/or European data protection regulations (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC).

For more information on Facebook data processing and data protection, please visit: https://www.facebook.com/policy.php.

5.4 – Google Maps
On our website, we use Google Maps by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). This allows us to show you interactive maps directly on our website and offers you the convenience of the map function.

Your use of Google Maps may result in information regarding your use of our website (including your IP address) being transmitted to and stored on a server belonging to Google in the USA. In certain circumstances, Google stores this data in a user profile for the purposes of designing services to meet needs as well as for advertising and market research. If you are logged in to a Google service, your data will be immediately associated with your account. If you do not wish for this to happen, you must decline it in advance. If you do not agree for your data to be processed, you have the option to disable the Google Maps service and to prevent data being transmitted to Google in this way. To do so, you need to deactivate the Javascript function in your browser. If you decide to do this, please be aware that it may limit your access to Google Maps or prevent it entirely.

To the extent that personal data is processed in the USA, we must inform you that Google is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore undertakes to uphold Swiss and European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information on Google Maps data processing and data protection, please visit: http://www.google.com/intl/de_de/help/terms_maps.html and https://policies.google.com/privacy.

5.5 – YouTube
We use the provider YouTube to embed videos. YouTube is a service of YouTube LLC (“YouTube”), 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

If you start to play a YouTube video on our website, a connection to the YouTube servers will be established. This will indicate to the YouTube server which of our pages you have visited. This information (including your IP address) may be transmitted to a server belonging to Google in the USA and stored there. If you are logged in to your YouTube account at the same time, you are allowing YouTube to link your web surfing activity directly to your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.

To the extent that personal data is processed in the USA, we must inform you that Google is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore undertakes to uphold Swiss and European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information on YouTube data processing and data protection, please visit: https://www.youtube.com/t/terms and https://policies.google.com/privacy.

5.6 – Google reCAPTCHA
We use the reCAPTCHA function from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA or, if your usual residence is in the European Union (EU), the European Economic Area (EEA) or Switzerland, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

The purpose of reCAPTCHA is to determine whether data is being entered into our website (e.g. in a contact form) by a human or by an automated program. To do so, reCAPTCHA analyses the behaviour of the website visitor using a number of different criteria. This analysis begins automatically as soon as the visitor arrives on the website. As part of its analysis, reCAPTCHA evaluates various information (e.g. IP address, duration of visit to the website and the user’s mouse movements). reCAPTCHA analysis takes place entirely in the background. Website visitors are not informed that analysis is taking place.

The scope of the service includes sending to Google the IP address and possibly other data required by Google for the reCAPTCHA service. This is conducted on the basis of our legitimate interest in determining whether internet transactions are intentional and in avoiding misuse and spam.

To the extent that personal data is processed in the USA, we must inform you that Google is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore undertakes to uphold Swiss and European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information on Google reCAPTCHA and for the Google privacy policy, please visit: https://policies.google.com/privacy.

5.7 – jQuery
Our website uses the JavaScript library “jQuery”. To improve the loading speed of our website, we use the Google CDN (Content Delivery Network) to load this library. It is very likely that you have already downloaded jQuery from the Google CDN by visiting another website. If this is the case, your browser can use the copy stored in its cache. If your browser does not have a cached copy or if it downloads the file from the Google CDN for another reason, your IP address will be transmitted to Google during the connection to the Google server. If you are logged in to a Google service with an existing Google account at the same time as visiting our website, Google may be able to associate your visit to our website with your Google account activity. Google may also send additional cookies to your browser. We have no influence on this activity and we receive no information from Google about what information is transmitted.

To the extent that personal data is processed in the USA, we must inform you that Google is certified under the Swiss-U.S. and EU-U.S. Privacy Shield agreement and therefore undertakes to uphold Swiss and European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

For more information on jQuery and for the Google privacy policy, please visit: https://jquery.com/ and https://policies.google.com/privacy.

All of the common payment methods can be used via the interface with the Saferpay e-payment platform. The provider of Saferpay is SIX Payment Services, located in Zurich. Saferpay meets the accepted security standards, in particular the Payment Card Industry Data Security Standard (PCI DSS).

For more information, please see the SIX Payment Services privacy policy at: https://www.six-payment-services.com/de/services/legal/privacy-statement.html.

6 – Social Media Plugins

You can determine the provider of the plugin by the marking on the box above its initial letter or by its logo. Plugins are integrated by simply linking to them. This means that when you visit our website, no data is sent to the listed plugin providers automatically. Only when you actively click on one of the plugins listed on the website is a connection established between your browser and the respective social network. Data is then transmitted to the respective provider. We have no influence on the type and scope of the data which is then collected by the social network.

We hereby inform you that your use of our social media sites and their functions is your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating). We also inform you that data collected from you in this way is processed by the respective social networks and may therefore be transmitted to countries outside of Switzerland and/or the EU/EEA. Please consult the privacy policies of the respective social networks to find out what information they obtain and how they use it. There you will also find information on how to contact them and how to change settings to protect your privacy. You can see the privacy policies here:

7 – Applicable legal basis

The legal basis on which we process your personal data is routinely:

  • Your consent, which you may revoke at any time (such as to receive our newsletter or register for a customer account);
  • The conclusion or fulfilment of a contract with you or your query in advance of such (pre-contract) (insofar as you order a product or service from us or submit a job application);
  • The carrying out of our legitimate interests (if, for example, your work contact details are obtained through placing an order or contacting us on behalf of your employer);
  • A legal requirement (such as our document retention);
  • Possible vital interests

8 – Storage duration

Unless otherwise specified as part of this privacy policy, we process and store your personal data no longer than is required for us to meet our contractual and legal obligations or other purposes for which processing takes place. This means, for example, for the entire duration of the business relationship (initiation, carrying out and ending the contract and the guarantee period as well as a subsequent support period) as well as beyond this point in accordance with legal retention and documentation periods. Additionally, it may be that we store personal data for the period in which a claim could be made against us and to the extent that we are legally required to do so for other reasons or if legitimate business interests require this (e.g. for documentation and evidential purposes).

As soon as your personal data is no longer required for the purposes mentioned above or when a prescribed retention period expires, your personal data will be deleted or locked to the extent possible as a matter of course.

9 – Data security

We employ the latest technical, contractual and organisational measures to maintain security in data processing. In doing so, we ensure that the stipulations of data protection laws are being adhered to and that the personal data we process is protected from loss, manipulation, destruction or access by unauthorised persons. These security measures include the use of recognised encryption methods (e.g. encryption with SSL/TLS). Our security measures are continuously improved as technology develops.

We also take our own internal data protection very seriously. Our employees and companies contracted by us are required to maintain confidentiality and to uphold data protection regulations. Furthermore, access to your personal data occurs only when and to the extent necessary.

10 – Transmission to third countries

If the level of data protection in a country in which your data is being processed does not meet the applicable data protection provisions, we make contractual agreements to ensure that your data is always protected as well as it would be within Switzerland or the European Union (EU)/European Economic Area (EEA).

11 – Minors

Our website and our offer in general are targeted towards an adult audience. Minors, especially children under 16 years old, are not permitted to send us their personal data or to register for a service without the express consent of a parent or guardian. If we determine that such data has been sent to us, it will be deleted immediately. The parents of the child (or their legal representative) may contact us and request that the data be deleted or that the child be de-registered.

12 – Links to other websites

Our website may contain links to other websites which are not operated by us and which are not covered by this privacy policy. Once the link has been clicked on, we no longer have any influence over the processing of any data which may be sent to a third party (such as the IP address), since the behaviour of third parties is obviously not under our control. We can therefore accept no liability for this external content. The respective provider or operator of the website is responsible for the content of the linked pages.

The linked sites are checked for any statutory violations or infringements at the time the link is created. There were no obvious statutory violations at the time of linking. However, it is not possible to continuously monitor and examine linked sites without concrete evidence of a statutory breach. If we become aware of a statutory violation, we will remove that link immediately.

13 – Your rights as an affected person

Right of information
You have the right to be informed of whether we are processing your personal information and, if so, which information.

Right of correction
You have the right to have any incorrect personal information be corrected in our systems. You also have the right to have any incomplete personal data be completed.

Right of deletion
You have the right to request that your personal data be deleted, for example if the data is no longer required for its intended purpose. However, if we are required or entitled to keep your personal data for legal reasons or to meet contractual obligations, we can only limit the use of your data or limit access to it.

Right to restrict processing
With certain prerequisites, you have the right to request that we restrict processing of your personal data.

Right to data portability
Where applicable, you have the right to obtain the personal data you have provided to us in a common, structured, machine-readable format or for this data to be transferred to a third party. If you request that your data is transferred directly, this will only take place if it is technically possible.

Right of objection
You have the right to object to the processing of your personal data at any time in line with legal regulations. In particular, you have the right to object to your personal data being processed for the purposes of direct marketing.

Revocation of consent
You have the right at any time to revoke your consent to the processing of your personal data with immediate effect. Withdrawal of consent does not affect the lawfulness of processing that took place based on that consent up until the point the consent was withdrawn.

Right to lodge a complaint
Depending on the applicable data protection law, you may have the right to lodge a complaint with the data protection authority which represents you.

Please note that there are exceptions and limitations to these rights. In particular, it may be necessary for us to continue to process and store your personal data in order to fulfil a contract with you, to meet legal obligations or to carry on our own legitimate interests. We may therefore decline your data protection request or only comply with it to a limited extent where this is permissible by law.

Please contact us using the contact details in paragraph 1 of this privacy policy if you have questions regarding our approach to data protection, for information regarding your rights and/or to make use of those rights. Where necessary, we reserve the right to ask you to identify yourself appropriately before carrying out your request.

14 – Changes to the privacy policy

We expressly reserve the right to update and modify this privacy policy at any time at our discretion. We will inform you of any significant changes.

Last updated 28 October 2021